Welcome back. Today we have another great and exciting news for football fans. Coca-Cola has recently started a new on-pack promotion, as part of its 2014 World Cup football campaign, where people can win a limited edition of Coca-Cola footballs.
As an official partner of the world's biggest sporting event, they are giving away more then one million footballs to the world cup fans. Their aim is to inspire people to get more active this summer.
This is a very simple giveaway and will run from 29th April to 13th July. Consumers need to enter a unique code found on the selected promotional packs of Coca-Cola on the win a ball website to check if they are a winner or not.
Bríd Drohan-Stewart, marketing activation director, Coca-Cola Great Britain said: “Coca-Cola is using its support of the 2014 FIFA World Cup like never before; not only celebrating football in Brazil, but using people’s passion for football to motivate them to move, more often, for years to come. We hope that the footballs will inspire people to enjoy being active with friends and family and bring the spirit of the 2014 Brazil FIFA World Cup to their community.”
The win a ball promotion, which focusses on the “power of football” inspiring people to be active during the world cuo session, will be supported by a campaign to run across digital, TV, outdoor and print.
The win a ball is not the first world cup promotion from the drink giant. They have already started different campaigns to make the world cup football 2014 a very successful event.
This is a very simple giveaway and will run from 29th April to 13th July. Consumers need to enter a unique code found on the selected promotional packs of Coca-Cola on the win a ball website to check if they are a winner or not.
Bríd Drohan-Stewart, marketing activation director, Coca-Cola Great Britain said: “Coca-Cola is using its support of the 2014 FIFA World Cup like never before; not only celebrating football in Brazil, but using people’s passion for football to motivate them to move, more often, for years to come. We hope that the footballs will inspire people to enjoy being active with friends and family and bring the spirit of the 2014 Brazil FIFA World Cup to their community.”
The win a ball promotion, which focusses on the “power of football” inspiring people to be active during the world cuo session, will be supported by a campaign to run across digital, TV, outdoor and print.
The win a ball is not the first world cup promotion from the drink giant. They have already started different campaigns to make the world cup football 2014 a very successful event.
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